I was mortified when the ST Online announced that they were gonna be charging $15 per month for people to access their website. Seeing the little feedback button, I hammered out a short letter to them...
I quote them "We believe that we have a good and valuable product that users will be prepared to pay for. It's also not a tenable business model to charge for the print edition, and not for the online edition."
Basically they don't wanna waste money updating a website for free. I'm actually not prepared to pay $15 a month for this. $1.50 maybe la. By the volume of the readers, $1.50 can make quite alot of money already ley. Haha..
----- ST website to charge for access from Mar 15 -----
Hi, unless I'm mistaken, the entire site will no longer be free and will only be for paying suscribers only?
If so, I've got some minor comments I'd like to make:
From what I know from my friends and relatives studying overseas, the ST online is perhaps one of the few ways they can keep in touch with matters at home FOC. I imagine not a majority of them will want to pay the additional $15 per month to suscribe to it should it become exclusively for paying suscribers only. Sure, it makes sense to charge for something that works. It IS Singapore's most-read english-language news website, for the simple reason that it's from the publisher of the only newspaper (that we care about) in Singapore and it's free. Charging for the ST online will probably lose you quite a majority of your readers.
Currently I'm studying in NUS and our lecturers like to browse the ST online early in the morning and drop us emails about updates on certain topics of interest in Singapore for certain modules. In fact, that was the reason why I bookmarked the link and kept coming back to read it for myself once that module was over. We all know that many students nowadays do not read the papers for the simple reason that it's too leychey (tedious) or such. Having a free online version for students is a plus point in keeping us up to date on the going-ons in Singapore. Start charging (we all know how poor students are supposed to be) and unfortunately we'll then be going to the other source of channelnewsasia.com (Mediacorp instead of SPH!) which doesn't have as much news, but since it's free...
Perhaps a section of the site could still be free whilst paying suscribers get more benefits like all the various supplements? Just a thought.
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